Ad Tracking
Google Ads conversions
Add your Google Ads Tag ID (starts with "AW-") and Conversion Label to a link's Tracking pixels step to fire a real conversion event on every destination click.
Both fields are required together — a Tag ID by itself only sends Google remarketing data, not a real conversion.
Where to find these
Google Ads → Tools & Settings → Measurement → Conversions → your conversion action.
Testing it
Use Google Tag Assistant on your live smart link, or check Diagnostics on the conversion action in Google Ads. New conversions can take a few hours to appear in Google Ads' own reporting — that delay is normal.