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Customization & Analytics

Advanced routing

Routing rules let you send a visitor straight to a specific destination — skipping your normal landing page — based on where they're coming from.

What you can match on

  • Country
  • Device — mobile, tablet, or desktop
  • Time of day — including overnight windows, like 10pm–6am

You can combine conditions on a single rule (e.g. "US + mobile"), and set as many rules as you need. Rules are checked in priority order, and the first one that matches wins. Anyone who doesn't match any rule sees your normal page — routing rules never break your link.

Find this in the link editor's "Routing rules" step, under Advanced.